Growth Marketing Manager - Paid Digital

📋 Description

• Manage a 7-figure offline marketing budget across Radio, TV, streaming, and more.
• Create a testing strategy for existing channels and new ones (creative and media tests).
• Collaborate with internal creative teams and agencies; use AI-enabled tooling for assets.
• Work with external agencies to place media buys and refine local buying strategy.
• Maintain weekly dashboards; analyze the why behind campaign performance.
• Build a deep understanding of the customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of growth experience in a B2C performance marketing function.
• Offline marketing background required; emphasis on Radio/TV/Direct Mail a plus.
• Passion for creative testing and crafting messaging that resonates.
• Prior experience owning large marketing budgets and managing spend to CPA or ROAS.
• Experience with high consideration/LTV products.
• Strong written and verbal communication; synthesize learnings for stakeholders.
• Amazing attention to detail.
• Team player attitude and comfort working in a fast-paced environment.

🎁 Benefits

• Stock options and other incentive pay; medical, financial, and/or other benefits.