Related skills
analytics budgeting dashboardsπ Description
- Manage a seven-figure offline marketing budget across radio, TV, and streaming.
- Create testing strategies for existing and new channels; run tests.
- Collaborate with creative teams and agencies; use AI tooling for ads.
- Place media with external agencies and refine local buying strategy.
- Maintain weekly dashboards and analyze why campaigns perform.
- Understand the customer funnel to drive high-quality leads.
π― Requirements
- 3+ years in B2C performance marketing.
- Offline marketing experience; radio/TV/direct mail a plus.
- Passion for creative testing and messaging.
- Budget ownership; target CPA or ROAS management.
- Experience with high-consideration LTV products.
- Strong written and verbal communication to stakeholders.
π Benefits
- Stock options and incentive pay.
- Medical, financial, and other benefits.
- Hybrid work environment with growth opportunities.
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