Growth Marketing Manager - Paid Digital

📋 Description

• Manage a seven-figure offline marketing budget across Radio, TV, streaming
• Create testing strategy for existing and new channels (creative, messaging, media tests)
• Collaborate with creatives, agencies, and AI tools to launch customer-centric creatives
• Work with external agencies to place media buys and refine local strategy
• Maintain weekly dashboards and analyze the why behind campaign performance
• Build understanding of the customer funnel to drive high-quality leads

🎯 Requirements

• 3+ years of growth in a B2C performance marketing function
• Background in offline marketing with emphasis on Radio, TV and/or Direct Mail a plus
• Passion for creative testing and crafting messaging that resonates
• Experience owning large marketing budgets and managing spend to a target CPA or ROAS
• Experience with high consideration/LTV products
• Strong written and verbal communication and ability to share learnings with stakeholders

🎁 Benefits

• Stock options and incentive pay
• Medical, dental, and vision benefits
• Flexible/hybrid/remote-friendly work environment