Related skills
data analysis budgeting dashboardsπ Description
- Manage a 7-figure offline marketing budget across channels.
- Develop a testing strategy for existing and new channels.
- Collaborate with creative teams and agencies on media.
- Use AI-enabled tools to craft customer-centric creative.
- Lead day-to-day channel logistics and reporting.
- Analyze funnel to drive high-quality leads.
π― Requirements
- 3+ years in B2C growth/performance marketing.
- Offline marketing experience with radio/TV/direct mail a plus.
- Passion for creative testing and resonant messaging.
- Experience owning large budgets with CPA/ROAS targets.
- Experience with high consideration/LTV products.
- Strong written and verbal communication; detail oriented.
- Team player in fast-paced environments.
π Benefits
- Stock options and incentive pay.
- Medical, financial, and other benefits.
- Opportunities to partner with cross-functional teams.
- Hybrid work environment and flexible schedule.
- Equal opportunity employer.
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