Growth Marketing Manager - Paid Digital

📋 Description

• Manage a 7-figure offline marketing budget across radio, TV, streaming.
• Create testing strategy for existing channels and new channels.
• Collaborate with creative teams and agencies on messaging across formats.
• Place media buys with external agencies and refine local buying strategy.
• Maintain weekly dashboards and analyze campaign performance.
• Build understanding of the customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years in B2C growth/marketing
• Offline marketing background; radio/TV/direct mail a plus
• Passion for creative testing and messaging that resonates
• Experience managing large budgets toward CPA/ROAS targets
• Experience with high consideration/LTV products
• Strong written and verbal communication; synthesize learnings for leadership

🎁 Benefits

• Stock options and other incentive pay
• Medical, financial, and other benefits
• Hybrid work setup with NY office and remote options
• Collaborative, fast-paced team environment