Growth Marketing Manager - Paid Digital

📋 Description

• Manage a 7-figure offline marketing budget across radio, TV, streaming, and new channels.
• Create a testing strategy across existing and new channels, including tests.
• Collaborate with creative teams and agency partners to launch AI-enabled, multi-format creatives.
• Work with external agencies to place media buys and refine local buying strategy.
• Maintain weekly reporting dashboards and analyze why campaigns perform.
• Build a deep understanding of our customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth within a B2C performance marketing function
• Background in offline marketing with emphasis on Radio, TV or Direct Mail a plus
• Passion for creative testing and crafting messaging that resonates
• Prior experience owning large marketing budgets and managing spend to target CPA or ROAS
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and ability to share learnings with stakeholders and leadership

🎁 Benefits

• Stock options and other incentives plus medical, financial, and/or other benefits
• Equal opportunity employer with commitment to non-discrimination