Growth Marketing Manager - Paid Digital

📋 Description

• Manage a 7-figure offline marketing budget across TV, Radio, streaming, and new channels.
• Develop tests for existing and new channels; creative messaging and media tests.
• Collaborate with creatives and agencies; use AI tooling for multi-format ads.
• Work with agencies to place media buys and refine local strategy.
• Maintain weekly dashboards; analyze why campaigns perform.
• Deeply understand our customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years in a B2C growth marketing function.
• Background in offline marketing focusing on radio, TV or direct mail a plus.
• Passion for creative testing and resonant messaging.
• Experience owning large budgets and targeting CPA or ROAS.
• Experience with high-consideration / LTV products.
• Strong written and verbal communication; able to share learnings with stakeholders.

🎁 Benefits

• Stock options and other incentive pay.
• Medical, financial, and other benefits.
• Orchard is an equal opportunity employer.