Related skills
google ads tiktok ads meta ads creative testing attribution📋 Description
- Lead MEA paid media growth across MEA markets (Google Ads, Meta, TikTok, Apple Search Ads).
- Own full-funnel paid media from strategy to execution and daily optimization.
- Analyze performance and optimize CAC, ROAS, LTV, and payback.
- Partner with creative teams on testing, localization, and landing pages.
- Build testing roadmaps for audiences, bidding, creatives, and landing pages.
- Drive measurement via attribution, incrementality, LTV, and cohort analysis; report to leadership.
🎯 Requirements
- 7+ years in performance/growth marketing, preferably in ecommerce or mobile apps.
- Hands-on MEA regional paid media management across multiple markets.
- Deep platform expertise: Google Ads, Meta, TikTok, Apple Search Ads.
- Experience with incrementality measurement, geo tests, holdouts, or MMM inputs.
- Strong analytics: CAC, ROAS, LTV, retention, cohort performance.
- English fluency required; Arabic/Hebrew preferred; Bachelor's degree preferred.
🎁 Benefits
- iHerb Benefits page; country-specific options vary for international teams.
- Benefits focus on health, wellbeing, and financial planning.
- iHerb is an Equal Opportunity employer; committed to inclusive hiring.
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