Manage paid media campaigns across global and EU platforms (Google, Meta, TikTok, Apple).
Optimize campaigns for new customer acquisition, ROAS, CAC, LTV, payback.
Develop budget allocation across markets, channels, and funnel stages.
Lead performance creative testing across social, search, display, and app.
Partner with creative teams to test assets and localization.
Build testing roadmaps for audiences, bidding, and offers.

🎯 Requirements

7+ years in performance or growth marketing in ecommerce/retail/tech.
Hands-on EU-wide paid media campaign experience.
Deep expertise in Google Ads, Meta Ads, TikTok Ads, Apple Search Ads.
Experience with EU-specific platforms or regional channels.
Strong analytics: CAC, ROAS, LTV, payback, conversion rate.
Fluent English; other European languages preferred.

🎁 Benefits

Comprehensive benefits; see www.iHerbBenefits.com.
iHerb is an equal opportunity employer.

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