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hubspot linkedin abm google 6senseπ Description
- Own strategy, execution, and outcomes for the commercial segment to hit revenue targets.
- Run integrated multi-channel campaigns across paid digital, events, and partners with testing.
- Manage third-party programs with pubs, events, and partners to drive top-of-funnel growth.
- Partner with Marketing Ops, product marketing, content, creative, and sales to align programs.
- Grow and nurture the database with lead capture, routing, and nurture flows.
- Measure KPIs, analyze results, and report ROI to leadership.
π― Requirements
- 4-6 years in B2B SaaS demand gen with pipeline results.
- Plan digital campaigns, events, and partner programs driving top-of-funnel growth.
- Manage paid media on LinkedIn, Google, Reddit with budget and ROI tracking.
- Experience with HubSpot, GA4, and ABM tools (6sense, Demandbase, UserGems).
- Strong analytics to turn data into insights and actions.
- Autonomous; turn high-level goals into fully executed campaigns.
π Benefits
- 100% medical, dental, and vision coverage (US only).
- Flexible vacation and quarterly mental health days.
- One-time anniversary travel/home expense allowance.
- Annual stipends for development and caretaking.
- 401k plan with company match (US only).
- Apple devices to support productivity.
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