Related skills
google ads lifecycle marketing tiktok ads meta ads attribution📋 Description
- Lead paid acquisition across Meta, Google, TikTok and other channels.
- Shape creative strategy for performance marketing.
- End-to-end funnel optimization from first touch to reactivation.
- Lifecycle marketing strategy for pre-purchase nurture and reactivation.
- Experimentation roadmap across channels, creatives, and pages.
- Track core growth metrics: CAC, payback, conversion rate.
🎯 Requirements
- 4+ years in growth/performance marketing with CAC/conversion/revenue targets.
- Proven CAC, conversion rate, or payback improvements at high-growth consumer/healthcare.
- Hands-on with major paid channels: Meta, Google, TikTok.
- Experience working with agencies or external partners.
- Strong analytical mindset; data-driven decision making.
- Autonomous in fast-paced, ambiguous environments.
- Bias toward action; quick test launches and iterations.
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