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mixpanel amplitude marketo lifecycle marketing cro📋 Description
- Own and optimize Fieldwire website to boost conversion.
- Analyze visitor-to-signup and visitor-to-demo funnels; reduce friction.
- Build and scale lifecycle marketing programs (onboarding, re-engagement, activation).
- Design and run experimentation across website and lifecycle channels.
- Partner with Content to distribute and activate high-value content.
- Support international growth and multi-market campaigns.
🎯 Requirements
- Bachelor's degree in Business, Marketing, or similar.
- 3-5 years in digital/growth marketing at a B2B SaaS with CRO ownership.
- Hands-on experience with Marketo or similar marketing automation.
- Experience with A/B testing tools and structured experimentation.
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel).
- Comfortable working independently in a fast-paced environment.
- International marketing exposure, especially Germany & France.
🎁 Benefits
- Fully remote within the United States.
- East Coast candidate preference.
- Equal Opportunity Employer.
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