Growth Marketing Manager

📋 Description

• Own end-to-end paid acquisition across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels
• Design and run experiments to improve CAC for net-new users
• Build MMP infrastructure: deferred deep linking, in-app events, and integrations
• Collaborate with creators to develop first-party ad creative and paid campaigns playbook
• Build lookalike pipelines with data team to scale targeting
• Define optimization signals from install to subscriptions; ensure proper event instrumentation

🎯 Requirements

• 5–8 years in performance marketing or paid user acquisition for subscription apps
• Deep channel expertise across Meta and another major channel (Google UAC, YouTube, or TikTok)
• Hands-on with an MMP (AppsFlyer preferred): attribution setup, deferred deep linking, event schema, fraud prevention
• Strong SQL and data-warehouse skills; build cohort analyses independently
• Experience building lookalike pipelines; optimize seed quality and overlap
• LTV modeling and payback window fluency; CPI is not the primary metric

🎁 Benefits

• Equity for all full-time roles
• Exceptional benefits
• Equal opportunity employer