Related skills
analytics salesforce marketing automation lead generation dashboards📋 Description
- Build and maintain Marketing’s measurement, attribution, and reporting framework across channels and programs.
- Own campaign tracking, UTM governance, and lead source structure.
- Partner with Revenue Operations to ensure clean data, shared definitions, and Salesforce alignment.
- Build dashboards and KPIs to demonstrate Marketing ROI.
🎯 Requirements
- 3–5+ years in digital marketing focusing on marketing operations, analytics, and demand generation.
- Hands-on ownership of CRM alignment, campaign tracking, attribution, and lead programs.
- Experience in B2B SaaS; GovTech/public sector SaaS is a strong plus.
- Marketing tech stack expertise: Salesforce, marketing automation, and analytics tools.
- Campaign tracking, UTM governance, and lead source structures for accurate attribution; dashboards and KPIs.
🎁 Benefits
- Remote-friendly, flexible work setup.
- Minimal travel: 1-2 weeks per year.
- Collaborative, growth-focused team with great tools.
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