Related skills
google ads tiktok ads meta ads apple search ads naver📋 Description
- Lead paid media growth across APAC; base in Japan remote; scale customer acquisition and ROAS.
- Own full-funnel paid media: setup, trafficking, daily optimization on Google Ads and Meta Ads Manager.
- Manage campaigns across global and APAC platforms (Google Ads, Meta, TikTok, Apple Search Ads, LINE, Naver).
- Develop budget allocation across markets, channels, campaigns, funnel stages.
- Lead performance creative testing; partner with creative teams on assets and landing pages.
- Build and manage testing roadmaps for audiences, bidding, campaigns, offers, and optimization tactics.
🎯 Requirements
- Proven experience in performance marketing and paid media in ecommerce or consumer tech.
- Hands-on APAC-wide paid media across multiple markets.
- Deep expertise: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads.
- Experience with APAC channels: LINE, Naver, Kakao, Yahoo Japan, Rakuten.
- Strong analytics: CAC, ROAS, LTV, payback, conversion rate.
- Incrementality testing: geo tests, lift studies, holdouts, MMM inputs.
🎁 Benefits
- iHerb Benefits: comprehensive programs; details at www.iHerbBenefits.com.
- Equal opportunity employer; inclusive culture.
- Global team focused on health and wellness.
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