Related skills
analytics salesforce demand generation marketo abmπ Description
- Drive growth marketing strategy for US & Canada with focus on new business.
- Plan omnichannel campaigns across email, webinars, paid media, ABM.
- Develop ICPs and personas for the region to shape buying journeys.
- Optimize the regional funnel to improve conversions.
- Localize global campaigns for North American audiences.
- Manage regional marketing budget and ROI across channels.
π― Requirements
- 3β5 years in B2B marketing focused on demand gen and growth.
- Proven NA pipeline/revenue growth in SaaS/enterprise software.
- Deep expertise in digital channels and marketing automation (Pardot/Marketo/SFMC) with Salesforce.
- Strong analytical skills with performance reporting and attribution.
- Excellent communication and cross-functional collaboration.
- Accounting/audit industry experience is a plus.
π Benefits
- Innovation at our core with cutting-edge accounting tech.
- Collaborative culture where ideas are valued and shared.
- Flexible work options, remote opportunities, and balance.
- Competitive pay plus health insurance and retirement benefits.
- Impactful work; your contributions drive client success.
- Global opportunities; work on international projects.
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