Related skills
marketing analytics b2b marketing lifecycle marketing developer marketing📋 Description
- Partner with Product to craft experiences that engage, retain, and grow users
- Define and execute marketing plans with Growth Marketing to deliver campaigns with measurable outcomes
- Continually optimize programs and channels through experiments and A/B tests
- Collaborate with product to optimize user journey, onboarding, activation, and re-engagement
- Brainstorm content ideas for net-new pieces or repurpose existing content
- Analyze product, market, and customer data to identify growth opportunities
🎯 Requirements
- 5+ years of B2D or B2B lifecycle/growth marketing; product-led growth exp desired
- Deep understanding of marketing to developers or a technical audience
- Own end-to-end execution and optimize lifecycle campaigns across the customer journey
- Measure success with data; data-driven decision making
- Collaborative mindset with an owner mentality
- Experience with product-led growth strategies and KPIs
🎁 Benefits
- Equity and participation in the employee stock purchase program
- Flexible paid time off
- 20 weeks fully-paid gender-neutral parental leave
- Fertility and adoption assistance
- 401(k) plan
- Mental health counseling and health benefits
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