Related skills
b2b saas analytics email marketing lifecycle marketing developer marketing📋 Description
- Develop and execute lifecycle tactics to drive Atlas adoption.
- Apply product-led growth with personalized email/in-product messaging.
- Own onboarding, activation, engagement, and monetization campaigns.
- Segment developers and run experiments across channels.
- Collaborate with Product, Analytics, Data Science, CS, DevRel.
- Lead cross-functional programs and measure outcomes.
🎯 Requirements
- 5+ years in B2B lifecycle/growth marketing.
- Product-led growth and retention marketing experience.
- Deep understanding of marketing to developers.
- End-to-end ownership of lifecycle campaigns.
- Data-driven with ability to measure and act.
- Collaborative, feedback-driven, ownership mentality.
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