Related skills
in_product_marketing📋 Description
- Launch go-to-market for Mitratech Mineral across channels to drive adoption and upsell.
- Meet monthly lead and upsell goals across Mineral premium solutions.
- Collaborate on omni-channel campaigns to drive engagement, retention, and upsell.
- Create targeted nurture campaigns using lead scoring to boost conversions.
- Manage in-product marketing programs and identify product-led growth opportunities.
- Collaborate with Content Marketing to support campaigns (blogs, whitepapers, webinars).
🎯 Requirements
- 3-5+ years of demand generation or customer lifecycle experience in B2B tech.
- Experience with HR/compliance products is a plus.
- Proven track record designing multi-channel campaigns that drive expansion, upsell, and retention.
- Strong written and verbal communication; able to present to executives.
- Cross-functional collaboration and relationship building.
- Managing multiple projects on time and on budget.
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