Related skills
salesforce email marketing lifecycle marketing cross-sell in-product messaging📋 Description
- Drive Product-Led Growth to expand existing customer accounts.
- Define and execute marketing plans with the Growth Marketing team.
- Create and optimize programs via experimentation for product-led growth.
- Run A/B tests to improve content, programs, and channels.
- Create content including prompts, upgrade paths, in-app triggers, and journeys.
- Analyze product, market, and customers to identify growth opportunities.
🎯 Requirements
- 5+ years in B2B growth marketing with PLG focus
- Experience with cross-sell/up-sell strategies
- Collaborates with Sales to drive pipeline generation
- Experience with Salesforce and Email platforms
- Manages cross-functional stakeholders and projects
- Drives customer engagement through value-based marketing
🎁 Benefits
- Hybrid working model in Ireland
- Fertility assistance
- Generous parental leave policy
- Disability accommodations in application process
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