Related skills
hubspot growth marketing b2b saas marketing analytics multi-channel campaignsπ Description
- Build and execute brand awareness campaigns across TV, OOH, direct mail, and emerging channels
- Test new channels and creative approaches; kill what doesn't work, scale what does
- Track and report on campaign performance with rigor β you'll own the numbers
- Partner with Sales to ensure top-of-funnel efforts translate to qualified pipeline
- Collaborate with Product to align messaging with what we're building
π― Requirements
- 3-5 years in growth or brand marketing, preferably in B2B SaaS
- Scrappy and resourceful β you figure things out, you don't wait for permission
- Highly systematic and data-driven; you quantify everything
- Experience running multi-channel campaigns and measuring ROI
- HubSpot experience is a major plus
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