Set and execute paid media strategies across Meta, Google, TikTok, and emerging channels.
Own channel-level creative performance; brief test assets and scale top performers.
Lead end-to-end funnel optimization from first touch to reactivation.
Develop lifecycle marketing strategy for pre-purchase nurture and reactivation.
Build and prioritize testing roadmaps across channels, creatives, and lifecycle flows.
Improve lead-to-conversion performance via segmentation, messaging, and automation.

🎯 Requirements

4+ years in growth or performance marketing with CAC, conversion, or revenue ownership.
Proven track record of improving CAC, conversion rate, or payback in high growth consumer or healthcare.
Hands on with major paid channels (Meta, Google, TikTok).
Experience working with agencies or external partners.
Strong analytical mindset; data driven decision making.
Autonomous in fast paced, ambiguous environments; bias toward action.

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