Related skills
b2b saas salesforce marketo google ads facebook adsπ Description
- Own pipe creation through paid channels for North America to drive growth.
- Create ads for search and paid social (SEM: Google Ads; Bing Ads).
- Define and monitor channel budgets for paid media.
- Optimize conversion funnel via our experimentation process.
- Partner with BDRs to improve paid leads follow-up and conversion.
- Collaborate with the US marketing team on ambitious campaigns.
π― Requirements
- Strong expertise in SEM (Google Ads) and paid social (LinkedIn/Facebook).
- 2+ years of online campaign management experience.
- Data-driven with analytical reporting to identify bottlenecks.
- Detail-oriented with ability to launch campaigns without glitches.
- Autonomy and ability to work independently in a fast-growth environment.
- Experience with Marketo and Salesforce is a plus; B2B SaaS experience is a plus.
π Benefits
- Health insurance from day one; RRSP matching; parental leave.
- Professional development opportunities via the platform.
- Remote-first with flexible hours; unlimited PTO; Ontario holidays.
- 6 ERGs with executive sponsors.
- CSR Charter and Convexity culture resources.
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