Growth Marketing Lead, Paid Acquisition

📋 Description

• Own and optimize paid acquisition across PLG channels
• Manage multi-million dollar media budgets for CAC efficiency
• Full funnel focus from impression to activated paying user
• Build measurement and attribution infrastructure
• Schedule rigorous testing and experimentation cycles
• Scale effective channels via expansion and optimization

🎯 Requirements

• 7+ years in performance marketing incl SEM/Paid Search
• Hands-on SEM/Paid Search expert; experience in paid social
• Proven record improving existing paid acquisition programs
• Deep fluency in attribution, incrementality, MMM basics
• Strong analytical skills; build dashboards; data-driven decisions
• SaaS, product-led growth experience; creative instincts + data

🎁 Benefits

• Competitive salary & equity
• 401(k) with 4% match
• Health, Dental, Vision & Life Insurance
• Short & Long-term Disability
• Paid Parental, Medical & Caregiver Leave
• Commuter Benefits