Growth Marketing Lead, Offline

📋 Description

• Manage a seven-figure offline marketing budget across radio, TV, streaming, and new channels.
• Create testing strategy for existing and new channels; test creative and media.
• Collaborate with internal creative teams and agencies; use AI tools for impact.
• Work with external agencies to place media buys and refine local strategy.
• Maintain weekly dashboards and analyze why campaigns perform.
• Understand the customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth in a B2C performance marketing function.
• Background in offline marketing with emphasis on radio, TV, and/or direct mail.
• Passion for creative testing and crafting messaging that resonates.
• Experience owning large marketing budgets and spending toward CPA/ROAS goals.
• Experience with high-consideration/LTV products.
• Strong written and verbal communication; synthesize learnings for stakeholders.
• Amazing attention to detail.
• Team player attitude and ability to thrive in a fast-paced environment.

🎁 Benefits

• Stock options and other incentive pay.
• Medical, financial, and other benefits.