Related skills
budget management streaming direct mail offline marketing creative testing📋 Description
- Manage a 7-figure offline marketing budget across multiple channels.
- Create a testing strategy for existing and new channels.
- Collaborate with internal creatives and agencies; use AI tooling for assets.
- Work with external agencies to place media buys and refine local buying.
- Maintain weekly dashboards and analyze why campaigns perform.
- Build deep understanding of the funnel to drive high-quality leads.
🎯 Requirements
- 3+ years of growth in a B2C performance marketing role.
- Background in offline marketing; Radio/TV/Direct Mail a plus.
- Passion for creative testing and resonant messaging.
- Experience owning large budgets and hitting CPA/ROAS targets.
- Experience with high consideration/LTV products.
- Strong written and verbal communication; synthesize learnings for stakeholders.
- Attention to detail.
- Team player; comfortable in a fast-paced environment.
🎁 Benefits
- Stock options and incentive pay.
- Medical, financial, and other benefits.
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