Related skills
budget management streaming direct mail offline marketing tv📋 Description
- Manage a 7-figure offline budget across Radio, TV, streaming, and new channels.
- Develop a testing strategy for existing and new channels (creative and media tests).
- Collaborate with the creative team, agencies, and AI tools to craft ads.
- Work with external agencies to place media buys and refine local strategy.
- Maintain weekly dashboards; analyze the why behind campaign performance.
- Build deep understanding of the funnel to drive high-quality leads.
🎯 Requirements
- 3+ years driving growth in a B2C performance marketing function.
- Background in offline marketing; Radio/TV/Direct Mail a plus.
- Passion for creative testing and crafting resonant messaging.
- Experience owning large budgets and targeting CPA/ROAS.
- Experience with high consideration/LTV products.
- Strong written and verbal communication; share learnings with leadership.
🎁 Benefits
- Stock options and other incentive pay.
- Comprehensive medical, financial, and other benefits.
- Remote option in listed U.S. states.
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