Growth Marketing Lead, Offline

📋 Description

• Manage a 7-figure offline marketing budget across radio, TV, streaming, and new channels.
• Create a testing strategy for existing and new channels, including creative and media tests.
• Collaborate with internal creatives and agencies; use AI-enabled tooling for ads across formats (radio scripts, video, TV).
• Work with external agencies to place media buys and refine local buying strategy.
• Maintain weekly dashboards; analyze the 'why' behind campaign performance.
• Build deep understanding of our funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth in a B2C performance marketing function.
• Background in offline marketing with emphasis on radio, TV and direct mail a plus.
• Passion for creative testing and messaging that resonates.
• Experience owning large budgets and managing spend to CPA or ROAS goals.
• Experience with high consideration/LTV products.
• Strong written and verbal communication; able to synthesize learnings for leadership.
• Amazing attention to detail; team player in a fast-paced environment.

🎁 Benefits

• Stock options and other incentive pay.
• Medical, financial, and other benefits.