Growth Marketing Lead, Offline

📋 Description

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• Manage a 7-figure offline budget across Radio, TV, Streaming, and more.
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• Create a testing strategy for existing and new channels.
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• Collaborate with creative teams and agencies; use AI tooling for ads.
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• Work with agencies to place media buys and refine local strategy.
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• Maintain weekly dashboards and analyze the why behind campaign performance.
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• Understand the customer funnel to drive high-quality leads.
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🎯 Requirements

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• 3+ years of experience in B2C growth marketing.
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• Offline marketing background; Radio/TV/Direct Mail.
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• Passion for creative testing and messaging that resonates.
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• Experience managing large budgets toward target CPA or ROAS.
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• Experience with high consideration/LTV products.
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• Strong written and verbal communication for stakeholders and leadership.
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🎁 Benefits

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• Stock options and incentive pay
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• Medical benefits
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• Financial benefits
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