Manage a 7-figure offline budget across radio, TV, streaming, and new channels
Create a testing strategy across existing and new channels (creative and media)
Collaborate with creatives, agencies, and AI tooling to launch customer-centric creatives
Work with external agencies to place media buys and refine local buying strategy
Maintain weekly dashboards and analyze why campaigns perform
Build understanding of our customer funnel to drive high quality leads

🎯 Requirements

3+ years in B2C growth marketing
Offline marketing background; radio, TV, direct mail a plus
Passion for creative testing and resonant messaging
Experience owning large budgets and targeting CPA/ROAS
Experience with high consideration/LTV products
Strong written and verbal communication; translate learnings for leadership
Excellent attention to detail
Team player in a fast-paced environment

🎁 Benefits

Stock options and other incentive pay
Medical, financial, and other benefits

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