Manage a seven-figure offline marketing budget across radio, TV, streaming, and new channels.
Develop testing strategies for existing and new channels, incl. creative tests.
Collaborate with internal creatives and agencies; use AI tooling for customer-centric creatives.
Coordinate media placements with external agencies and refine local buying strategy.
Maintain weekly dashboards and analyze why campaigns perform.
Build understanding of the customer funnel to drive high-quality leads.

🎯 Requirements

3+ years in B2C growth marketing.
Offline marketing background; radio, TV, or direct mail a plus.
Passion for creative testing and resonant messaging.
Experience owning large budgets and CPA/ROAS targets.
Experience with high-consideration / LTV products.
Strong written and verbal communication; synthesize learnings for leadership.

🎁 Benefits

Equal opportunity employer.
Medical, financial, and other benefits.

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