Growth Marketing Lead, Offline

📋 Description

• Manage a 7-figure offline marketing budget across channels.
• Create a testing strategy for existing and new channels.
• Collaborate with internal creative team and agencies; use AI tooling for ads.
• Work with external agencies to place media buys and refine local strategy.
• Maintain weekly dashboards; analyze the why behind performance.
• Build understanding of the customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years in B2C performance marketing
• Offline marketing background; Radio/TV/Direct Mail a plus
• Passion for creative testing and messaging that resonates
• Experience managing large budgets toward CPA/ROAS targets
• Experience with high consideration/LTV products
• Strong written and verbal communication; share learnings with execs

🎁 Benefits

• Stock options and other incentives
• Medical, dental, vision and other benefits
• Equal opportunity employer