Related skills
budgeting tv radio media_buy📋 Description
- Manage a 7-figure offline marketing budget
- Oversee channels: radio, TV, streaming, and more
- Build testing strategy for existing and new channels
- Collaborate with creative teams and agencies
- Use AI tooling to create customer-centric ads
- Maintain weekly dashboards and explain performance
🎯 Requirements
- 3+ years in B2C growth marketing
- Offline marketing background; radio/TV/direct mail a plus
- Passion for creative testing and messaging
- Experience owning large budgets and CPA/ROAS targets
- Experience with high consideration/LTV products
- Strong written and verbal communication
🎁 Benefits
- Stock options and incentive pay
- Medical, dental, and other benefits
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