Growth Marketing Lead, Offline

📋 Description

\n
• Manage a 7-figure offline marketing budget across radio, TV, streaming.
\n
• Create testing plan for existing and new channels (creative & media).
\n
• Collaborate with creative teams and agencies; use AI tools for creatives.
\n
• Work with agencies to place media buys and refine local strategy.
\n
• Maintain weekly dashboards; analyze why campaigns perform.
\n
• Build understanding of the funnel; drive high-quality leads.
\n

🎯 Requirements

\n
• 3+ years in B2C growth marketing.
\n
• Offline marketing background; radio/TV/direct mail a plus.
\n
• Passion for creative testing and resonant messaging.
\n
• Experience owning large budgets and CPA/ROAS targets.
\n
• Experience with high consideration/LTV products.
\n
• Strong written and verbal communication; share learnings with stakeholders.
\n
• Attention to detail; fast-paced team player.
\n

🎁 Benefits

\n
• Stock options and incentive pay may be provided as part of the compensation package.
\n
• Comprehensive medical, financial, and other benefits, depending on position.
\n