Growth Marketing Lead, Offline

📋 Description

• Manage a seven-figure offline marketing budget across Radio, TV, Streaming, and new channels.
• Create a testing strategy for existing and new channels; run creative and media tests.
• Collaborate with creative teams and agencies; use AI tools for ads (radio, video, TV).
• Coordinate with external agencies to place media buys and refine local buying strategy.
• Maintain weekly dashboards and analyze why campaigns perform as they do.
• Build understanding of the customer funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth within a B2C performance marketing function
• Background in offline marketing with emphasis on Radio, TV and/or Direct Mail a plus
• Passion for creative testing and messaging that resonates
• Experience owning large marketing budgets and managing spend toward target CPA or ROAS
• Experience with high consideration/LTV products
• Strong written and verbal communication skills and ability to share learnings with stakeholders and executives
• Amazing attention to detail
• Team player attitude in a fast-paced environment

🎁 Benefits

• Stock options and incentive pay
• Medical, financial, and other benefits
• Flexible/remote work options