Growth Marketing Lead, Offline

📋 Description

• Manage a 7-figure offline marketing budget across radio, TV, streaming.
• Create testing strategies for existing and new channels (creative and media tests).
• Collaborate with internal creative teams and agencies; use AI tools to craft ads.
• Work with external agencies to place media buys and refine local strategy.
• Maintain weekly dashboards and analyze why campaigns perform.
• Build understanding of our funnel to drive high-quality leads.

🎯 Requirements

• 3+ years of experience driving growth in a B2C performance marketing function.
• Background in offline marketing with emphasis on radio, TV or direct mail a plus.
• Passion for creative testing and messaging that resonates.
• Experience owning large marketing budgets and optimizing spend toward CPA or ROAS.
• Experience with high consideration/LTV products.
• Strong written and verbal communication; able to share learnings with stakeholders.

🎁 Benefits

• Stock options and other incentive pay.
• Comprehensive medical, financial, and other benefits.
• Flexible work options: remote or NYC/Austin office.
• Equal opportunity employer commitment.