Growth Marketing Lead (Founding IC)

Added
18 days ago
Type
Contract
Salary
Salary not provided

Related skills

hubspot google ads genai utm meta ads manager

๐Ÿ“‹ Description

  • Validate ICP and refine positioning through rapid paid testing
  • Operate paid campaigns directly (Google Ads, Meta Ads, Reddit Ads)
  • Build and optimize full-funnel journeys (ads โ†’ landing โ†’ lifecycle)
  • Create and systematize customer-proof engines (UGC, testimonials, case snippets)
  • Stand up minimal lead capture, routing, and reporting infrastructure
  • Deliver crisp weekly performance insights tied to pipeline outcomes

๐ŸŽฏ Requirements

  • Proven 0โ†’1 B2B SaaS growth experience
  • Personally operated paid campaigns across Google and Meta (Reddit required)
  • Strong experimentation mindset (baseline โ†’ action โ†’ measurable lift)
  • Experience building proof/UGC systems tied to conversion and pipeline
  • Ability to set up lightweight lead routing and reporting without dedicated RevOps
  • High communication clarity โ€” written positioning, metric storytelling, decision narratives
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