Related skills
sql excel google ads attribution modeling tiktok📋 Description
- Drive global paid social and digital strategy to exceed growth goals.
- Bridge upper- and lower-funnel efforts for Airbnb Experiences.
- Own end-to-end campaign execution with data-driven optimization.
- Influence stakeholders across Product, Eng, Data Science, Brand.
- Lead experimentation with A/B and multivariate testing.
- Collaborate with MarTech and engineering to optimize media.
🎯 Requirements
- 10+ years growth marketing; paid social and full-funnel campaigns.
- SQL, Excel, Facebook Ads Manager, Google Ads, attribution.
- AI/ad-tech: ML for optimization and predictive modeling.
- Stakeholder management; influence across leadership.
- Data-driven growth mindset; rigorous experiments.
- Project management; cross-functional delivery.
- Global teams across time zones; brand-compliant creative.
🎁 Benefits
- Bonus and equity programs.
- Employee Travel Credits.
- Disability-inclusive application and accommodations.
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