Related skills
wordpress marketing automation google analytics webflow google ads📋 Description
- Own outbound campaigns across email, SMS, from copy to activation and analysis
- Manage and optimize pages using Webflow and WordPress
- Design, launch, and analyze A/B tests across emails and funnels; write copy
- Build and maintain automations in Salesforce Marketing Cloud
- Monitor attribution, pipeline, and funnel conversion metrics
- Partner with Sales/Admissions to optimize MQL-to-conversion and lead quality
🎯 Requirements
- 5+ years in marketing operations, growth, or lifecycle roles with ownership
- Hands-on Salesforce Marketing Cloud and Webflow; Salesforce CRM, GA, Google Ads, Meta
- Strong analytical skills; experiment design and data interpretation
- B2C marketing in trust- and education-heavy funnels at smaller companies (100-300)
- Solid copywriting for emails and web content
- Bias toward action; strategic yet hands-on, independent executor
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