Set and own new user acquisition strategy across paid and unpaid channels
Run growth experiments end to end—hypotheses, tests, results, scaling
Identify and validate new channels with scrappy approaches, then scale
Establish clear ROI thresholds to guide investment and prioritization
Partner with Product, Creative, and Data to test value propositions and onboarding
Build durable experimentation framework enabling fast iteration

🎯 Requirements

8+ years of growth, performance, or consumer marketing experience
Proven track record owning acquisition end to end
Strong analytical judgment and data-driven ROI decisions
Depth in at least one channel (paid social, influencer, partnerships, SEO, SEM)
Hands-on, execution-oriented mindset; willing to roll up sleeves
Comfort operating with autonomy and ambiguity; self-directed

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