Own roadmap for Exchange (Advanced) vertical strategy & positioning.
Develop value propositions differentiating platform globally.
Define user personas and map journeys for each segment.
Lead creative positioning and briefs for growth teams.
Collaborate with product managers to align roadmap priorities and feedback loops.
Launch GTM for feature launches and craft integrated campaigns across channels.

🎯 Requirements

3-5 years in product marketing; crypto background preferred.
Proven success launching and scaling B2C products.
Excellent communication and copywriting; capable of storytelling.
Highly collaborative, cross-functional, bias to action.
Analytical with marketing analytics and user research.
Experience in regulated finance or crypto familiarity a plus.

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