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crm email braze lifecycle marketing sms📋 Description
- Engage and retain subscribers across US and Canada.
- Guide user journeys; enable family memberships; ID ambassador-ready users.
- Collaborate with teams to scale lifecycle strategies (email, in-app, push, SMS).
- Analyze data to drive retention and subscriber value.
- Lead ambassador/community initiatives and partner launches.
- Align local campaigns with Global structure.
🎯 Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field.
- 3+ years in B2C marketing, CRM, or customer lifecycle management.
- Proven multi-channel CRM execution (email, SMS, in-app, push).
- Strong analytical skills; data-driven testing; Tableau/Looker a plus.
- Hands-on with Braze or equivalent CRM tools and lifecycle platforms.
- PM skills, cross-functional collaboration; ambassador program experience preferred.
🎁 Benefits
- Free Wellhub Gold membership with family add-ons.
- Health, dental, vision insurance; telehealth and EAP.
- 401(k) match; disability and life insurance.
- Flexible hybrid/remote; home-office stipend and monthly allowance.
- 25+ days PTO per year plus holidays and birthday.
- Paid parental leave: up to 12 weeks (birth mothers up to 18 weeks).
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