Related skills
looker sql tableau braze metabase📋 Description
- Own end-to-end P2P growth for Pakistan: merchants, liquidity, conversions.
- Build and manage anchor P2P merchants to ensure pricing and fills.
- Identify gaps in EasyPaisa/JazzCash/bank transfers; optimize methods.
- Monitor P2P spread trends; adjust pricing to stay competitive.
- Develop localized acquisition campaigns across Meta, Google, TikTok, YouTube.
- Activate Telegram/WhatsApp communities; partner with local influencers.
🎯 Requirements
- 5+ years in growth marketing, user acquisition, or lifecycle marketing; fintech/crypto preferred.
- Deep understanding of P2P crypto trading mechanics in Pakistan.
- Proven track record growing crypto/fintech users: acquisition, activation, retention.
- Strong CRM/Lifecycle tooling: Braze, CleverTap, OneSignal; build campaign flows.
- Data fluency with dashboards (Tableau/Looker/Metabase); cohort/funnel analysis.
- Pakistan payments (EasyPaisa/JazzCash/Raast), Urdu/English comms, regulatory context.
🎁 Benefits
- Competitive total compensation benchmarked to top-tier crypto/fintech firms.
- Performance bonus tied to growth KPIs with uncapped upside.
- Crypto allowance and reduced-fee access to trading features.
- Remote-first flexibility with Karachi or Lahore office option.
- Learning & Development programs and education subsidies.
- Wellness, meal allowances, and comprehensive healthcare.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!