Related skills
data analytics sql braze lifecycle marketing segmentation📋 Description
- Design cross-sell growth program to boost Savings activation.
- Build CRM lifecycle for Savings across channels in Braze.
- Extend NBA engine with Savings actions to boost activation.
- Run 4+ quarterly tests on cross-sell messaging and offers.
- Build segment reporting and weekly growth scorecard.
🎯 Requirements
- Lifecycle Marketing & Growth Systems experience.
- Braze or Tier-1 CRM onboarding expertise.
- Multi-channel orchestration (Push, WhatsApp, In-App, Email).
- Advanced SQL; cohort building and data analysis.
- Cross-sell & conversion strategy; incremental lift measurement.
- Data-driven experimentation and A/B testing discipline.
🎁 Benefits
- Work on a meaningful Colombian fintech problem.
- Help shape a company from the ground up; ownership.
- High-growth role in a fast-scaling FinTech lender.
- World-class team; ownership, equity, and growth benefits.
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