Own vertical end-to-end: campaigns, bids, keywords, ads, and channels.
Lead the Israel team: onboard analysts, weekly syncs, define standards.
Expand beyond search: lead remarketing and coordinate FB/IG strategy.
Drive conversion signal quality: automate offline conversions and value-based bidding.
Systematic testing cadence: run structured A/B tests; document learnings.
Performance reporting: weekly vertical scorecards; flag anomalies and narrate results.

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