Growth Creative Director

📋 Description

• Own end-to-end creative strategy for growth campaigns across the full funnel.
• Understand product, journeys, and brand to tailor creative for each funnel stage.
• Translate objectives into briefs for Art Directors, copywriters, and designers.
• Partner with marketing, growth, content, and analytics to refine concepts.
• Build and oversee a structured testing framework (A/B and multivariate).
• Lead ideation and concept sprints to generate breakthrough ideas.

🎯 Requirements

• 8–10+ years in creative roles at agencies or high-growth in-house teams.
• Proven track record leading growth-driven creative across social/digital.
• Strong understanding of performance marketing, experiments, and growth metrics.
• Experience using AI tools to optimize workflows and scale creatives.
• Leadership and stakeholder management; mentoring multidisciplinary teams.
• Crypto/financial product knowledge is a plus.
• Proficiency in Adobe Creative Suite, Figma, and generative AI tools.
• Excellent English communication; articulate rationale to stakeholders.