Related skills
adobe creative suite figma crypto performance marketing channel marketing📋 Description
- Own end-to-end creative strategy for growth campaigns across Crypto brands.
- Translate objectives into briefs for art directors, copywriters, designers, and partners.
- Partner with performance marketing, growth, content strategy, and analytics to refine concepts.
- Build and oversee a structured creative testing framework (A/B and multivariate).
- Lead channel-specific creative for Meta, TikTok, YouTube, display, CRM, landing pages.
- Evolve the in-house design system to enable rapid testing and consistency.
🎯 Requirements
- 8–10+ years of experience in creative roles within digital/creative agencies and/or high-growth in-house teams.
- Proven track record of leading creative that drives measurable growth across social and digital channels.
- Strong understanding of performance marketing principles, experimentation methodologies, and growth metrics.
- Demonstrated experience using AI tools to optimize creative workflows and scale variations.
- Exceptional leadership, communication, and stakeholder management; mentoring multidisciplinary teams.
- Proficiency in Adobe Creative Suite, Figma, and generative AI tools.
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