Added
41 minutes ago
Location
Type
Full time
Salary
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Related skills
ahrefs copywriting seo content strategy demand generationš Description
- Build Growth Content Marketing as a global discipline; establish best practices and scalable processes.
- Own end-to-end demand gen content: SEO, gated assets, mid-funnel content, product-led narratives.
- Write, edit, and ship SEO pages, ebooks, whitepapers, and guides.
- Partner with Product Marketing to translate launches into searchable, sellable content.
- Use insights to improve ICP targeting, segmentation, messaging, and distribution.
- Align content with keyword intent, funnel stages, and conversion goals with SEO/Performance.
šÆ Requirements
- 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
- A proven track record of creating content that drives measurable business outcomes across the funnelāfrom traffic to MQLs to pipeline.
- Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
- Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
- A data-driven mindset, with the ability to analyze content performance and optimize based on resultsānot just instincts.
- Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
- Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
- Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).
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