Growth Content Marketing Manager

📋 Description

• Build Growth Content Marketing as a global discipline; establish best practices and scalable processes.
• Own end-to-end demand gen content: SEO, gated assets, mid-funnel content, product-led narratives.
• Write, edit, and ship SEO pages, ebooks, whitepapers, and guides.
• Partner with Product Marketing to translate launches into searchable, sellable content.
• Use insights to improve ICP targeting, segmentation, messaging, and distribution.
• Align content with keyword intent, funnel stages, and conversion goals with SEO/Performance.

🎯 Requirements

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
• Strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).