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blockchain cryptocurrency segmentation automationπ Description
- Plan, execute, optimize campaigns for user acquisition, retention, and referrals.
- Develop and manage lifecycle marketing campaigns to maximize activation and retention.
- Implement segmentation, personalization, and automated user journeys.
- Analyze campaign data and user behavior to drive data-driven decisions.
- Conduct A/B testing and other optimization methodologies to enhance campaigns.
- Collaborate with product, content, and operations teams for alignment and success.
π― Requirements
- Minimum 3 years in digital marketing, growth, or campaign roles.
- Analytical mindset with user behavior analysis and retention strategies.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, and funnel optimization.
- Ability to work independently and collaboratively with strong results orientation.
- Genuine interest in cryptocurrencies, blockchain, and fintech.
π Benefits
- Shape the future with the worldβs leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global org with flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with career growth opportunities.
- Competitive salary and company benefits.
- Work-from-home arrangement; specifics depend on the team.
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