Related skills
growth marketing data analytics retention user acquisition lifecycle marketing📋 Description
- Plan, execute, and optimize marketing campaigns for user acquisition and retention.
- Develop and manage lifecycle campaigns to maximize activation and lifetime value.
- Implement segmentation, personalization, and automated user journeys.
- Analyze campaign data and user behavior to drive data-driven decisions.
- Conduct A/B testing and optimization to enhance campaign effectiveness.
- Collaborate with product, content, and operations teams for alignment.
🎯 Requirements
- Minimum 3 years of experience in digital marketing, growth, or campaign management.
- Analytical, data-driven mindset with experience in user behavior and retention.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, and funnel optimization.
- Ability to work independently and collaboratively with a strong results orientation.
- Genuine interest in cryptocurrencies, blockchain, and fintech.
🎁 Benefits
- Competitive benefits package
- Remote work arrangement
- Career growth and continual learning
- Collaborative, fast-paced team
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